This line of business required a complete branding overhaul. DMAchoice empowers participants with greater control over the mail, email, and phone calls they receive. I crafted this multifaceted service using three 2-color gradients, each representing a specific marketing tactic (phone, mail, email). The service functions as a "two-sided coin," offering benefits to both marketers and consumers. The dual-color gradient symbolizes the seamless communication between both parties in the marketing process.