The ANA hosts over a dozen national industry conferences annually. Each year, the entire series of conferences undergoes a branding refresh, and each individual conference receives new artwork. The first image showcases all the conferences which I've developed artwork for.

 

I ensure the design system is implemented seamlessly across the different collateral that accompanies each and every event. The second image highlights the series of digital assets I created for one of them.

​

Our premier event, Masters of Marketing, receives its own custom-tailored branding each year. With the theming always centered around its location in Florida, I branded the 2023 event with vibrant palm leaves to ensure it aligned with its surroundings. Using layering and textured borders to create dimensionality, I achieved the effect that the content is emerging from its tropical Florida environment.

 

In addition to receiving all the standard treatment of a regular conference (see image 3), Masters also gets printed collateral to integrate the branding into the conference venue (see image 4).